Nick Shackelford – How to Run Facebook Ads 2.0

Nick Shackelford – How to Run Facebook Ads 2.0 Overview

Nick Shackelford – How to Run Facebook Ads 2.0 is a comprehensive Meta advertising and ecommerce marketing course focused on Facebook Ads strategy, audience targeting, creative optimization, funnel development, and scalable paid traffic systems.

The program combines practical media buying frameworks, advertising psychology, campaign structure training, and conversion-focused creative systems designed for ecommerce brands, marketers, agencies, and business owners.

What Is How to Run Facebook Ads 2.0?

How to Run Facebook Ads 2.0 is an advanced Facebook and Instagram advertising course created by Nick Shackelford in collaboration with Phoenix Ha and Jordan Menard.

The course focuses on helping marketers understand modern Meta advertising systems, including prospecting campaigns, remarketing funnels, creative testing, first-party data strategies, and post-iOS advertising optimization.

What You’ll Learn

• How to structure Facebook and Instagram advertising campaigns
• How to improve ROAS and advertising efficiency
• How to create high-converting ad creatives
• How to build top-of-funnel prospecting systems
• How to optimize remarketing and re-engagement campaigns
• How to scale ecommerce advertising campaigns strategically
• How to use first-party data in modern Meta advertising

Core Training Areas

1. Facebook Ads Foundations

• Meta Ads account setup
• Campaign organization and dashboards
• ROAS tracking and performance metrics
• Advertising terminology and concepts

2. Prospecting & Audience Targeting

• Top-of-funnel traffic strategies
• Audience research and targeting systems
• Campaign testing frameworks
• Media planning methods

3. Re-Engagement Campaigns

• Middle-of-funnel marketing strategies
• Customer re-engagement workflows
• Creative adaptation for warmer audiences
• Traffic routing and funnel optimization

4. Remarketing Systems

• Website visitor remarketing
• Conversion-focused retargeting
• Ad sequencing strategies
• Audience segmentation methods

5. Ad Creative Optimization

• Image and video ad structures
• Ad copywriting frameworks
• Message match principles
• Branding vs direct-response advertising

6. Troubleshooting & Optimization

• Diagnosing campaign performance issues
• Managing ad disapprovals
• Performance tracking frameworks
• Scaling and optimization strategies

Advanced Facebook Ads Strategies

The course also includes advanced training covering:

• Creative testing systems
• Manual bidding strategies
• Influencer whitelisting concepts
• Advantage Shopping+ optimization
• First-party data implementation
• Campaign scaling frameworks

Course Modules Overview

Module 1 – Facebook Ads Foundations

• Facebook Ads setup and configuration
• ROAS and profitability tracking
• Campaign dashboard management

Module 2 – Prospecting Campaigns

• Audience targeting systems
• Campaign structures
• Creative testing processes

Module 3 – Re-Engagement Advertising

• Middle-of-funnel traffic strategies
• Copywriting adaptation
• Re-engagement audience management

Module 4 – Remarketing Systems

• Retargeting workflows
• Remarketing audience setup
• Conversion-focused traffic systems

Module 5 – Creative Frameworks

• High-converting ad creative structures
• Copywriting systems
• Visual ad optimization

Module 6 – Troubleshooting & Scaling

• Campaign optimization frameworks
• Performance analysis
• Advertising issue resolution

Module 7 – Modern Meta Advertising

• Post-iOS advertising strategies
• First-party data systems
• Long-term advertising optimization

Module 8 – Advanced Creative & Tactics

• Creative testing systems
• Narrative advertising strategies
• Scaling and bidding frameworks

Included Resources

• Advertising templates
• Creative swipe files
• ROAS tracking spreadsheets
• Campaign audit examples
• Scaling strategy frameworks
• Performance optimization tools

Who This Course Is For

• Ecommerce business owners
• Facebook and Meta advertisers
• Performance marketers
• Digital marketing agencies
• Media buyers
• Online store operators
• Marketing freelancers and consultants

Skills Developed

• Facebook Ads management
• Meta Ads optimization
• Media buying strategy
• Audience targeting
• Advertising copywriting
• Creative testing
• Conversion funnel optimization
• Paid traffic analytics

Pros and Cons

• ✔ Comprehensive Facebook and Meta Ads training
• ✔ Covers prospecting, retargeting, and creative systems
• ✔ Includes post-iOS advertising strategies
• ✔ Useful for ecommerce brands and marketers
• ✔ Focuses on structured advertising frameworks
• ✖ Requires advertising budget for implementation
• ✖ Meta platform changes may impact strategies over time

Important Advertising Disclaimer

Advertising results vary depending on budget, offer quality, audience targeting, competition, creative execution, and market conditions. This course is intended for educational and informational purposes only and does not guarantee advertising performance or business revenue outcomes.

Final Review

Nick Shackelford – How to Run Facebook Ads 2.0 is a detailed Meta advertising education program focused on Facebook Ads strategy, ecommerce growth systems, paid traffic optimization, and conversion-focused campaign management.

For marketers, ecommerce operators, and agencies looking to improve Facebook and Instagram advertising skills through structured frameworks and practical implementation systems, this course offers a comprehensive learning resource covering both foundational and advanced advertising concepts.

Enroll Nick Shackelford – How to Run Facebook Ads 2.0